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Training Course Description

BSBMKG436 Design and test direct marketing activities

Application

This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.

The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

To read the full description and requirements for this course, visit the National Training Register website here: https://training.gov.au/Training/Details/BSBMKG436

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